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Business News/ Industry / Media/  Netflix ties up with Karan Johar’s Dharmatic Entertainment
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Netflix ties up with Karan Johar’s Dharmatic Entertainment

The two will create a range of fiction and non-fiction shows for subscribers of the video-on-demand platform
  • Ironically, the movie library of Dharma Productions currently rests with Netflix’s biggest rival in India, Amazon Prime Video
  • Karan Johar, owner of Dharma Productions. (HT)Premium
    Karan Johar, owner of Dharma Productions. (HT)

    New Delhi: American streaming service Netflix has announced a partnership with Karan Johar’s Dharmatic Entertainment, the digital content arm of his company Dharma Productions. The two will create a range of fiction and non-fiction shows for subscribers of the video-on-demand platform.

    Johar has already directed one part of the anthology series, Lust Stories for Netflix and is slated to direct a portion of its sequel, Ghost Stories. Dharmatic Entertainment has announced Guilty, featuring Kiara Advani as part of the slate for Netflix.

    “I am incredibly excited about our partnership with Karan Johar - one of India’s greatest modern storytellers. Johar and Dharmatic Entertainment will have all the creative freedom and support they need to create pioneering dramas and unscripted series - as well as films - for our members all over the world," Bela Bajaria, vice president, International Originals, Netflix, said in a statement.

    Ironically, the movie library of Dharma Productions currently rests with Netflix’s biggest rival in India, Amazon Prime Video that has come to acquire a reputation for accumulating mainstream, blockbuster commercial entertainers. Netflix, on the other hand, is still known for its niche content meant for discerning audiences though it is looking to tweak the elite reputation with its latest 199 mobile-only plan and a slew of narratives in vernacular languages.

    “With its unique creative freedom and instantaneous global reach, Netflix provides a fearless space for creators. I'm super excited about the projects we already have in development and the limitless possibilities ahead. To create universal stories from India that the world discovers is an incredible and unprecedented opportunity," Johar said in a statement.


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    ABOUT THE AUTHOR
    Lata Jha
    Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and audio streaming, including the business and regulatory aspects of both. She loves movies and spends a lot of her free time in theatres, which makes her job both fun and a bit of a challenge given that entertainment news often just talks about the glamorous side of things. Lata, on the other hand, tries to find and report on themes and trends in the entertainment world that most people don't notice, even though a lot of people in her country are really into movies. She’s a graduate of the Columbia School of Journalism.
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    Published: 11 Sep 2019, 11:56 AM IST
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