Active Stocks
Thu Mar 28 2024 15:59:33
  1. Tata Steel share price
  2. 155.90 2.00%
  1. ICICI Bank share price
  2. 1,095.75 1.08%
  1. HDFC Bank share price
  2. 1,448.20 0.52%
  1. ITC share price
  2. 428.55 0.13%
  1. Power Grid Corporation Of India share price
  2. 277.05 2.21%
Business News/ Industry / Media/  Netflix to stream Kannada hit ‘Kantara’ in Hindi
BackBack

Netflix to stream Kannada hit ‘Kantara’ in Hindi

The film had made nearly ₹80 crore with its Hindi version alone at last count. The southern versions of the film are already available on Amazon Prime Video.

Kantara is an action thriller written and directed by Rishab Shetty, and produced by Vijay Kiragandur. (Photo: Twitter @NetflixIndia)Premium
Kantara is an action thriller written and directed by Rishab Shetty, and produced by Vijay Kiragandur. (Photo: Twitter @NetflixIndia)

NEW DELHI: Netflix, the American streaming platform, will premiere the Hindi version of Kannada hit Kantara starting 9 December. The film had made nearly 80 crore with its Hindi version alone at last count. The southern versions of the film are already available on Amazon Prime Video.

Kantara is an action thriller written and directed by Rishab Shetty, and produced by Vijay Kiragandur, under Hombale Films, best known for the KGF franchise. It stars Shetty in the lead role along with Sapthami Gowda and Kishore.

Producers of big-budget, hit films are selling digital streaming rights across over-the-top platforms to recoup investments faster.

For instance, Telugu period action drama RRR, directed by S.S. Rajamouli, is available on Netflix in Hindi and on ZEE5 in south Indian languages, while sports drama ‘83’ is streaming on both Netflix and Disney+ Hotstar.

Film trade experts said the new trend will allow producers to de-risk high-scale projects and allow better recovery of investments, more so, as single platforms are unlikely to offer fees high enough to compensate the producers. Besides, platforms are also looking to focus on specific languages.

OTT platforms are willing to buy language-specific rights as high-budget movies are once-in-a-year kind of a phenomena and will not be shown on satellite television too soon. For instance, RRR, with a budget of Rs. 500 crore, is estimated to have made over Rs. 300 crore from the sale of satellite and digital rights, while ’83 despite a below-par performance at the box office, is likely to recoup Rs. 50 crore and Rs. 30 crore from Disney+ Hotstar and Netflix, respectively. This will help recover the film’s production cost of Rs. 240 crore and the Rs. 20 crore spent on advertising and publicity, according to trade website Box Office India.

Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!

ABOUT THE AUTHOR
Lata Jha
"Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and audio streaming services. She loves movies and spends a lot of her free time watching them, which makes her job both fun and a bit of a challenge. Lata tries to find and write about things in the entertainment world that most people don't notice, even though a lot of people in her country are really into movies and entertainment news often just talks about the glamorous side of things. "
Catch all the Industry News, Banking News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
More Less
Published: 07 Dec 2022, 01:56 PM IST
Next Story footLogo
Recommended For You
Switch to the Mint app for fast and personalized news - Get App