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Home / Industry / Media /  Netflix to stream Rajkummar Rao’s ‘HIT: The First Case’
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NEW DELHI: Netflix, the American streaming service, will premiere action thriller HIT: The First Case, starring Rajkummar Rao and Sanya Malhotra, the platform has said. Written and directed by Sailesh Kolanu, the film is a remake of his 2020 Telugu film of the same name. It had released in cinemas mid-July.

Despite the failure of Jayeshbhai Jordaar, Anek, Attack and Shabaash Mithu, made at modest budgets, a number of mid-sized films are looking to cash in on the post-covid demand, as smaller films are critical for both actors as well as the exhibition sector.

However, ever since covid-led restrictions were eased, the audiences have been flocking theatres only for large spectacles, said trade experts. The content pipeline must keep flowing for the theatres to make up for the losses during covid and to grow. Now the focus is on Taapsee Pannu’s Do Baaraa that has released this weekend, they added.

Netflix lost 1 million global paid subscribers in the April to June quarter, faring better than the 2 million figure it had forecast, but paling in comparison to the 1.5 million added in the same period a year ago. Average revenue per membership (ARM) in the APAC (Asia and Pacific) region was down 2% year-on-year, it said, because of the price drop in India last December. The company that recently announced Microsoft as technology and sales partner has a lower-priced, advertising plan in the offing that will complement its existing plans and launch early 2023. There are also plans to monetize the 100 million plus households that are consuming but not directly paying for the service.

Over the last two quarters, the Reed Hastings-owned platform has attributed its slowing revenue growth to connected TV adoption, account sharing, competition, and macro factors such as sluggish economic growth and the impacts of the war in Ukraine.

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