Premium smartphone company OnePlus has teamed up with US media-services provider and production company Netflix for a brand tie-up under which OnePlus users will be the first to view the second season premiere of popular show Sacred Games.

This would happen before the show is released on Netflix to the public through exclusive screenings across Mumbai, Bangalore, and Delhi for which OnePlus users can register, the company told Mint.

Sacred Games season 2 releases on 15 August.

OnePlus had earlier partnered with the streaming platform and enabled an HDR supported immersive viewing experience on the OnePlus 7 Pro. Interestingly, Sacred Games Season 2 posters and behind-the-scenes videos were shot on OnePlus 7 Pro.

OnePlus, which entered India five years ago through an invite-only strategy for selling mobile devices, captured its highest ever shipment share of 43% in the premium segment in April-June, Counterpoint Research, in a note dated 30 July, said Samsung had a 22% share, while Apple was at 20%.

The company is also looking to increase focus on offline store expansion to boost sales of its premium phones in a market where 95% of all handset sales are budget-level smartphones.

The move comes at a time when growth in premium smartphone category is outpacing the overall smartphone category. Middle class incomes are rising and smartphones are becoming lifestyle statements than just devices. In fact, budget brand Xiaomi is also eyeing the premium segment, which may witness several launches from other brands in the second half of this year.

Earlier, the phonemaker had also partnered with National Geographic to bring out a supplement with all pictures shot on the phone. Last week, it announced the first-ever edition of the OnePlus Music Festival, which will be held in Mumbai in November, and feature a number of popular international and local artists across genres.


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