Password sharing erodes revenues of streaming services3 min read . Updated: 12 May 2022, 12:49 AM IST
The recent central bank mandate on digital payments requiring prior approvals has also turned away many subscribers
NEW DELHI : With US streaming service Netflix admitting its struggle with password sharing by consumers in its earnings call, several on-demand services in India said they’re losing up to 50% of their revenue as users share account details with friends and relatives. The companies are now looking at methods to prevent revenue leakage.
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