1 min read.Updated: 30 Mar 2021, 10:40 AM ISTLata Jha
Industry experts say the rights to remake a fresh box office success can come for Rs4-5 crore, bought either through a premium or by taking the original producer on board as a partner
NEW DELHI: Telugu superstar Pawan Kalyan has unveiled the trailer of his next film, Vakeel Saab, with its big-screen release date of 9 April. The action, legal drama, directed by Venu Sriram and produced by Bollywood filmmaker Boney Kapoor, is a remake of Hindi film Pink (2016), and stars Pawan Kalyan, Anjali, Nivetha Thomas, Ananya Nagalla and Prakash Raj in lead roles.
Pink, starring Amitabh Bachchan and Taapsee Pannu, had made over Rs65 crore in box office collections.
To be sure, small, content-driven films from Bollywood are finding multiple language remakes even in this age of video streaming platforms where the original film is available with subtitles for audiences. Ayushmann Khurranna’s family comedy Badhaai Ho is all set to be remade in Tamil while Kangana Ranaut’s Queen has been remade in Tamil (That is Mahalakshmi), Telugu (Paris Paris), Kannada (Butterfly) and Malayalam (Zam Zam).
"With engaging commercial films such as these, a lot of ingredients are similar between Hindi and southern markets," filmmaker Boney Kapoor, who is also producing the Badhaai Ho remake, had told Mint earlier. “A lot of the culture is the same, only certain nuances vary. You have to make sure you keep the nativity authentic," he had said.
Kapoor pointed out that, historically, blockbusters and star-driven films have been remade in multiple languages, be it Amitabh Bachchan-starrers such as Don and Hum or Kapoor’s own Mr. India. Picking up these niche subjects, experts say, shows a belief that audiences across India are ready for something new and out-of-the-box. Multiplexes provide space to smaller films and audiences across the country are looking beyond the usual tropes of star, song and dance.
Industry experts say the rights to remake a fresh box office success can come for Rs4-5 crore, bought either through a premium or by taking the original producer on board as a partner. However, it is getting tougher to acquire rights of south Indian hits because filmmakers often want to cross over and make the Hindi version themselves, he said. For instance, Kabir Singh was made by Arjun Reddy director Sandeep Reddy Vanga. Shahid Kapoor’s next—a Telugu sports drama titled Jersey—is being helmed by Gowtham Tinnanauri, who directed the original version.