PepsiCo’s Kurkure signs Taapsee Pannu as brand ambassador
Kurkure has also launched a television campaign to celebrate the progressive thinking of young homemakers
Taapsee Pannu, who endorses 10 brands, signed five big contracts in 2018
New Delhi: Kurkure, the snack brand owned by PepsiCo India, on Friday announced that it has appointed actor Taapsee Pannu as its brand ambassador. The brand has also launched a television campaign to unveil a new brand positioning ‘Khayal toh chatpata hai’ (loosely translated into 'It’s a fun thought') to celebrate the progressive thinking that young Indian homemakers bring in to the traditional Indian families.