Promoting brands on social media? The ad regulator is watching
India’s influencer market is estimated at $75-150 million a year, as compared to the global market of $1.75 billion
ASCI plans to frame these guidelines on the basis of international best practices, so that users can make informed decisions on their purchases
New Delhi: Across Facebook, YouTube and Instagram, hundreds of social media influencers hawk food, clothes and phones, unbeknownst to their followers that the posts are paid for. They are the toast of brands that are chasing that touch of authenticity missing in celebrity endorsements. And now, the advertising regulator has taken note.