Publicis' Neeraj Bassi joins Havas Group India as chief strategy officer1 min read . Updated: 06 Apr 2020, 12:00 PM IST
- Bassi will report to Rana Barua, group chief executive officer, Havas Group India
- Bassi was formerly with Publicis India, where he headed strategy and was the managing partner
NEW DELHI: Havas Group India on Monday announced the appointment of Neeraj Bassi as its chief strategy officer with immediate effect. In his new role, Bassi will lead strategy and drive the next phase of growth across Havas Creative and Media.
Bassi will report to Rana Barua, group chief executive officer (CEO), Havas Group India.
Bassi was formerly with Publicis India, where he headed strategy and was the managing partner. Bassi leverages more than two decades of varied experience across categories.
“Neeraj has been in the industry for over two decades and comes with rich experience and insights in handling strategic planning across brands and categories. He has a proven track record of building brands successfully and positioning them ahead of their competitors. His strategic inputs and a deep understanding of the consumer mindset will further help us to make a meaningful difference to brands and consumers," said Barua in a statement.
Bassi has worked with agencies such as Ogilvy, Wunderman Thompson, McCann and market research networks--TNS, IMRB, NFO in India and overseas.
He has also provided strategic guidance and brand solutions to Unilever, Audi, Cadbury Dairy Milk, BMW, Honda, Asian Paints, Nestle, Philips, HSBC, Adidas, Voltas, Sprite, Max Life, and Dabur among others. Bassi teaches at his alma- mater MICA, Ahmedabad.
“Our industry is in transition today... Consumer’s preferences and behaviours are evolving on a continuous basis and they are spending time engaging with a host of media platforms. In this dynamic context, the Havas Village way of working is exactly what clients need. I am looking forward to working with the dynamic leadership at Havas and leveraging the true potential of the “together" strategy to drive growth of brands that we work on and to add value to our client’s business," said Bassi on his new role.