Quick edit: IPL brand surge
1 min read 29 May 2023, 12:01 AM ISTThe brand is now worth close to $11 billion, making it one of the world’s top-valued sporting leagues
PremiumEven as rain forced the Indian Premier League (IPL) 2023 final into the reserve day for the first time, it’s worth revisiting just how far the league has come since its first edition in 2008. The brand is now worth close to $11 billion, making it one of the world’s top-valued sporting leagues. The franchises, too, have seen values grow multifold: Mumbai Indians from about ₹450 crore in the inaugural year to an estimated ₹10,600 crore now; Chennai Super Kings from about ₹370 crore to about ₹9,440 crore; and more. The gains are staggering and would vindicate the franchise owners. The 20-over format wasn’t popular back then, which had left many doubting their bets. But the league has proven sceptics wrong, delivering a scale of value gain that might have few parallels. For the game, IPL has proved to be a milestone, giving scores of cricketers professional security and raking in for India’s cricket board the big bucks it needs to grow the game. The tournament’s viewership, player auction deals, viewership rights and other statistics have become almost a barometer for consumption in India. To that extent, it’s also a testament to our robust consumer economy.
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