Regional music hits the chord with Indian consumers: Gaana
- Gaana Originals, the platform’s initiative to promote regional non-film music, has also seen a sharp jump
- Regional language music currently accounts for more than 35% music consumption on OTT audio streaming platforms
Music in non-Hindi, regional languages is fast catching up with Indian consumers, according to a new report by Gaana, the audio streaming service owned by Times Internet Ltd. The category accounted for more than a billion music streams in December 2019, registering eight times growth in the past two-and-a-half years, according to the service.
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