Netflix-original series Sacred Games' second now has a new release time: 12 am IST on August 15. This means it will be rolled out 12 hours before its original scheduled time of 12 am PST (12:30 pm IST). The release time is for fans all around the globe—so the people living in the western continents, including Europe and Americas, would be able to watch the series on 14 August.
This exception might have been made because of the sheer value Sacred Games holds for Netflix. The crime drama, that stars Nawazuddin Siddiqui, Saif Ali Khan, is the most popular Netflix original series from India, so much so that Netflix invested ₹100 crore on the series—the most any streaming service has spent on creating original content in India. The highest investment on an Indian web show, previously, would be in the range of ₹3-4 crore (per episode) for around 12 episodes, Mint reported on 13 August.
The change of schedule is actually in tune with Netflix's rivals, especially Amazon Prime Video that releases all of its Indian content at 12 midnight IST. ZEE5, Hotstar and Eros Now also follow a similar schedule as the majority of their viewers are from India.
Sacred Games' crew comprises over 3,500 people shot for more than 100 days at 112 locations, including Delhi, Mumbai, Nairobi, Cape Town and Johannesburg, to film 400 minutes of footage, equivalent to three-and-a-half Hindi films.
Netflix says it has taken many more post-production facilities as compared to a Hindi film on board to enhance the quality of the final product. Even editor Aarti Bajaj has worked with a whole team backing her.
Recognizing the importance of compelling writing, Netflix also established a writer’s room internally at the end of the first season of Sacred Games.