Setback for BCCI as Vivo pulls out of IPL in wake of backlash3 min read . Updated: 05 Aug 2020, 06:00 AM IST
- Backlash on social media behind Chinese firm’s decision to pull out
- The decision comes a day after the cricket board said that it will retain the Chinese sponsor.
Smartphone handset maker Vivo has pulled out as the title sponsor of this year’s Indian Premier League (IPL) cricket tournament, following criticism on social media about a Chinese brand being associated with the championship, Hindustan Times reported, citing unidentified people.
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