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Business News/ Industry / Media/  Shah Rukh Khan’s ‘Pathaan’ to release in Japan on 1 September
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Shah Rukh Khan’s ‘Pathaan’ to release in Japan on 1 September

When released in India this January, it had made over Rs. 543 crore in domestic box office collections, emerging as the highest grossing original Hindi film till date.

The resumption of overseas releases in non-diasporic markets, after a covid-induced break, is boosting the reach of Indian cinema. (Photo: Twitter)Premium
The resumption of overseas releases in non-diasporic markets, after a covid-induced break, is boosting the reach of Indian cinema. (Photo: Twitter)

Shah Rukh Khan-starrer Pathaan will release in Japan on 1 September. When released in India this January, it had made over Rs. 543 crore in domestic box office collections, emerging as the highest grossing original Hindi film till date.

The resumption of overseas releases in non-diasporic markets, after a covid-induced break, is boosting the reach of Indian cinema. Period drama RRR was showcased in Japan last October. Producers are also tapping the opportunities in the Chinese market. Pathaan and Allu Arjun’s Pushpa: The Rise-Part One arrived in theatres in Russia a few months ago.

While overseas markets like Russia do not perform as well as traditional Bollywood markets such as the US and the UK, it is a valuable add-on. “American films have stopped playing in Russia and they are in need of content. We don’t, however, know if it is temporary or will sustain for long. But the thing (with non-traditional overseas markets) is not every film will find takers and it’s a huge risk on the part of producers,“ said Shobu Yarlagadda, co-founder and chief executive officer of Arka Mediaworks, the producers of the Baahubali franchise.

Baahubali’s first part did not work in Japan, but the second one was a huge success, Yarlagadda said. Over time, Japan has emerged as a market for SS Rajamouli, as well as other big-ticket Telugu movies.

Besides China, where Aamir Khan has a huge fan-following, Shah Rukh Khan is very popular in Germany. France and South Korea are emerging as potential markets, he added.

Globally, the exhibition fraternity is looking for hits that they can take a chance with at a time many films are failing at the box office. Something that has proven to be a hit in a market or comes with a big star cast, makes far more sense than a new independent film. Business is hit globally and there is nothing to fill up theatres.

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ABOUT THE AUTHOR
Lata Jha
Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and audio streaming, including the business and regulatory aspects of both. She loves movies and spends a lot of her free time in theatres, which makes her job both fun and a bit of a challenge given that entertainment news often just talks about the glamorous side of things. Lata, on the other hand, tries to find and report on themes and trends in the entertainment world that most people don't notice, even though a lot of people in her country are really into movies. She’s a graduate of the Columbia School of Journalism.
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Published: 30 Aug 2023, 11:31 AM IST
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