Active Stocks
Tue Apr 16 2024 15:59:30
  1. Tata Steel share price
  2. 160.05 -0.53%
  1. Infosys share price
  2. 1,414.75 -3.65%
  1. NTPC share price
  2. 359.40 -0.54%
  1. State Bank Of India share price
  2. 751.90 -0.65%
  1. HDFC Bank share price
  2. 1,509.40 0.97%
Business News/ Industry / Media/  Shemaroo Entertainment launches pre-loaded Bollywood speaker
BackBack

Shemaroo Entertainment launches pre-loaded Bollywood speaker

The Shemaroo Filmi Gaane speaker comes with a curated collection of old Bollywood songs sung by names such as Mohammed Rafi, Kishore Kumar and Lata Mangeshkar.

The Shemaroo Filmi Gaane speaker comes with a curated collection of old Bollywood songs sung by names such as Mohammed Rafi, Kishore Kumar, Mukesh, Asha Bhosle, and Lata Mangeshkar, among others.Premium
The Shemaroo Filmi Gaane speaker comes with a curated collection of old Bollywood songs sung by names such as Mohammed Rafi, Kishore Kumar, Mukesh, Asha Bhosle, and Lata Mangeshkar, among others.

NEW DELHI: Film production, distribution and aggregation company Shemaroo Entertainment has launched a pre-loaded Bollywood speaker Shemaroo Filmi Gaane, close on the heels of its range of devotional speakers.

The Shemaroo Filmi Gaane speaker comes with a curated collection of old Bollywood songs sung by names such as Mohammed Rafi, Kishore Kumar, Mukesh, Asha Bhosle, and Lata Mangeshkar, among others. It is priced at Rs. 2,499.

“Bollywood being our genesis, it’s a matter of great pride for us to bring the best of timeless Bollywood songs in one device to our customers in the form of Shemaroo Filmi Gaane speaker. This speaker is sure to take the listeners back to the golden age of Hindi cinema," Hiren Gada, chief executive officer, Shemaroo Entertainment said in a statement.

The over 60-year-old Shemaroo, which has specialized in home entertainment including video cassettes and DVDs, launched its subscription-based video streaming platform ShemarooMe in 2019.

In 2020, the company launched a pay-per-movie service, a rare strategy at a time when most Indian video streaming platforms are acquiring films for direct-to-digital releases offered as part of their subscription packages. The films can be watched on ShemarooMe Box Office and the tickets can be booked at the company’s own VoD platform ShemarooMe, its website as well as on online ticketing site BookMyShow. Priced at Rs. 100, each film is available for multiple viewings over a period of three days since the transaction is made.

Several of the initial offerings were small-budget films that had either toured the festival circuit or not seen a release anywhere else. The line-up included crime thriller My Client’s Wife besides Indo-UK production Scotland, the Hindi version of Sharman Joshi-starrer Least of These, and action-thriller Hidden Strike. The company had said that it will be too risky to bring big-ticket films to such platforms before they gain traction.

Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!

ABOUT THE AUTHOR
Lata Jha
Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and audio streaming, including the business and regulatory aspects of both. She loves movies and spends a lot of her free time in theatres, which makes her job both fun and a bit of a challenge given that entertainment news often just talks about the glamorous side of things. Lata, on the other hand, tries to find and report on themes and trends in the entertainment world that most people don't notice, even though a lot of people in her country are really into movies. She’s a graduate of the Columbia School of Journalism.
Catch all the Industry News, Banking News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
More Less
Published: 26 Aug 2022, 10:49 AM IST
Next Story footLogo
Recommended For You
Switch to the Mint app for fast and personalized news - Get App