New Delhi: Media and entertainment company Shemaroo Entertainment Ltd has signed a strategic music licensing deal with Byte Dance-owned social music streaming app Resso.
ByteDance is the parent company of video content platform TikTok. Through this partnership, Shemaroo will offer its wide range of audio content on the Resso app. Shemaroo owns a vast library of film and non-film audio across genres like Bollywood, devotional, regional, kids, pop and sufi in more than 22 languages including Hindi, Punjabi, Marathi, Bhojpuri, Gujarati and Bengali.
“We at Shemaroo have always stayed ahead of the curve and through this alliance with Resso, reinforce our promise to bring the best of entertainment by partnering with the best of brands. This association is a natural progression to ensure we reach out to newer audiences, cross boundaries and partner with new-age brands to engage and entertain customers across," said Hiren Gada, chief executive officer (CEO) of Shemaroo.
Users can access the Shemaroo library on Resso at a monthly premium subscription of ₹99 on Android devices, while for iOS it is ₹119 per month.
“Resso's aim is to bring music to the forefront by giving users an opportunity to connect, engage and interact with music and artistes, alike. Shemaroo Entertainment is one of India’s leading content powerhouses and our association with its music label, gives us access to their comprehensive library across genres and languages," said Hari Nair, head of music, content and partnerships, Resso India, in a statement.
"We are excited to present their (Shemaroo's) library to our users, which is in line with our commitment to provide the best in music," Nair added.
In India, the audio streaming market is dominated by Gaana, the streaming service owned by Times Internet Ltd, with a 30% share, followed by JioSaavn (24%), Wynk Music (15%), Spotify (15%), Google Play Music (10%), and others (7%).