The unfolding revolution in India's short video market3 min read . Updated: 06 Oct 2021, 06:09 AM IST
India’s total online video user base has scaled to more than 350 mn, as per a report by Bain & Co
NEW DELHI : Dismiss clips of slapathons, lipsynced songs and a quick dance at own peril: more and more Indians are watching short videos on apps such as Instagram Reels and Moj; and for longer durations.
Login to enjoy exclusive benefits!
- Unlocked premium articles
- Personalized news
- Market Watchlist
- Insightful Newsletters & more