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Business News/ Industry / Media/  Sony Music ties up with talent firm KWAN for new pop label Big Bang Music
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Sony Music ties up with talent firm KWAN for new pop label Big Bang Music

The 50-50 joint venture will leverage Sony Music’s expertise in the music business
  • Big Bang Music will develop a roster of stars to cater to the fast-growing pop culture market
  • Sony MusicPremium
    Sony Music

    Global music label Sony Music and entertainment management company KWAN have announced a strategic joint venture to launch a new-age pop label Big Bang Music.

    The 50-50 joint venture will leverage Sony Music’s expertise in the music business and global reach and KWAN’s leadership in artist management and relationships with talent, brands and promoters, a statement from the two companies said. Big Bang will be an A&R (standing for Artists and Repertoire, the division of a record label that is responsible for talent scouting and the artistic and commercial development of the recording artist) centric, creative artist development and marketing outfit with talent being managed by KWAN and music distributed by Sony Music.

    “We are proud to embark on this journey with KWAN. Together, we are going to accelerate artist development and pop music growth in the country. Big Bang will create new superstars and grow the pop music economy. Together we aim to shape the future of the pop business," Shridhar Subramaniam, president India and Middle East, Sony Music, said in a statement.

    Big Bang Music will develop a roster of stars to cater to the fast-growing pop culture market and serve the growing need from digital content platforms, brands and live experiences for new-age celebrities and fans who are digital natives.

    “We want to enable independent artists to engage with fans through personal expression and future sounds that’ll impact popular culture in India beyond Bollywood and cricket," Gaurav Wadhwa, co-founder and CEO, Big Bang Music said in a statement.

    Vijay Subramaniam CEO and co-Founder KWAN added that the aim was to give non-film music and artists a strong platform using the powerful infrastructure of Sony Music, KWAN’s integrated 360 degree agency network and Wadhwa’s rich experience in the music content and marketing business, with him having worked across pop culture brands like Pepsi, Mountain Dew, Red Bull, MTV and Saavn.

    “Big Bang will aim to shift the needle in the music business to create pop culture icons. We are supremely excited to embark on this journey with such passionate partners," Subramaniam said.

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    ABOUT THE AUTHOR
    Lata Jha
    Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and audio streaming, including the business and regulatory aspects of both. She loves movies and spends a lot of her free time in theatres, which makes her job both fun and a bit of a challenge given that entertainment news often just talks about the glamorous side of things. Lata, on the other hand, tries to find and report on themes and trends in the entertainment world that most people don't notice, even though a lot of people in her country are really into movies. She’s a graduate of the Columbia School of Journalism.
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    Published: 01 Aug 2019, 02:54 PM IST
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