Streaming platforms double paid subscribers in India during covid3 min read 27 Sep 2020, 11:45 AM IST
Netflix expanded its subscriber base to about 5 million from about half that number in May, while Disney+ Hotstar reported about 9 million subscribers in August
According to a study by marketing and advertising company Dentsu, young Indians, including millennials and Gen Z, purchased two to three new OTT subscriptions during covid
Video streaming platforms in India, which are now catering to viewers locked up at home due to the covid pandemic, have seen a 60%-80% spike in their paid subscribers, with a few big players even doubling numbers by the end of the year. Media and entertainment industry experts say OTT (over-the-top) streaming players have made the most of the opportunity in a country like India known to relish free content. The platforms have lured viewers by dishing out original and acquired shows and films, offering reasonably priced packages, often bundled with telcos.