Streaming services splurge on promoting South Indian titles
- Platforms like Amazon Prime Video, Disney+ Hotstar and SonyLIV have gone all out for titles like Jai Bhim, Sarpatta Parambarai, Thaen and others, advertising and promoting them in print, on television and outdoor besides digital media
NEW DELHI : With films and series in south Indian languages breaking out across geographies, video streaming services are upping the marketing game to aid the quick discovery of these web originals. To promote its Malayalam superhero film Minnal Murali, Netflix had Twitter launch a special emoji, released an audio-visual montage at Ain Dubai -- the tallest observation wheel on Bluewaters Island, near Dubali Marina, and collaborated with brands like Muthoot FinCorp and social media influencers.
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