Streaming shows find market in small towns3 min read . Updated: 08 Apr 2019, 12:18 AM IST
- Video streaming platforms claim that 40-50% of their consumption comes from small towns
- The number of mobile subscribers in India’s rural areas went up from 499 mn in 2017 to 526 mn in 2018
NEW DELHI : On-demand video streaming is no longer restricted to India’s top cities. Even relatively small towns are taking to video streaming in a big way as smartphones become cheaper, data becomes affordable and content is customized to suit the tastes of their residents.
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