Active Stocks
Thu Mar 28 2024 15:59:33
  1. Tata Steel share price
  2. 155.90 2.00%
  1. ICICI Bank share price
  2. 1,095.75 1.08%
  1. HDFC Bank share price
  2. 1,448.20 0.52%
  1. ITC share price
  2. 428.55 0.13%
  1. Power Grid Corporation Of India share price
  2. 277.05 2.21%
Business News/ Industry / Media/  Tamil film ‘Doctor’ to premiere on Sun TV followed by Netflix on Diwali
BackBack

Tamil film ‘Doctor’ to premiere on Sun TV followed by Netflix on Diwali

The action thriller has been directed by Nelson Dilipkumar and stars Sivakarthikeyan in the lead role

Vijay Sethupathi’s Tughlaq Darbar, Reliance Entertainment’s Mandela and Aelay and Tamil film Sarbath are among titles that saw a release on satellite television over the past few months, cashing in on holiday weekends when broadcasters are known to grab family audience eyeballs and good festive advertising.Premium
Vijay Sethupathi’s Tughlaq Darbar, Reliance Entertainment’s Mandela and Aelay and Tamil film Sarbath are among titles that saw a release on satellite television over the past few months, cashing in on holiday weekends when broadcasters are known to grab family audience eyeballs and good festive advertising.

NEW DELHI : Tamil film Doctor that set the cash registers ringing after its theatrical release earlier this month will have its satellite premiere on Sun TV followed by an OTT launch on Netflix on 4 November for the Diwali weekend. The action thriller has been directed by Nelson Dilipkumar and stars Sivakarthikeyan in the lead role.

To be sure, bypassing theatrical release in the wake of the covid-19 pandemic may be common by now but some film-makers, especially in the south, are preferring a television premiere instead of streaming movies on OTT (over-the-top) platforms as an alternative.

Vijay Sethupathi’s Tughlaq Darbar, Reliance Entertainment’s Mandela and Aelay and Tamil film Sarbath are among titles that saw a release on satellite television over the past few months, cashing in on holiday weekends when broadcasters are known to grab family audience eyeballs and good festive advertising. The strategy works better for small-budget films that make profits by way of satellite right sales followed by a digital premiere, not being able to command the high rates that OTT platforms are willing to pay as they vie for big star, mainstream movies for direct-to-digital release.

The TV premiere is viable for small-budget films, say industry experts, which can then be followed by an OTT release, since the sales together help them easily recoup their 3 crore- 4 crore budgets. For the bigger budget films, especially in Hindi, streaming platforms are willing to pay nearly double the rates offered by TV channels, up to 60-65 crore in some cases, explaining why the more mainstream vehicles would prefer to go first to OTT if theatrical release is not possible.

While streaming services are eager to acquire ready films, including those in regional languages, a lot of enthusiasm is limited to the big titles with familiar faces. The small films ready for release but stuck because of the covid-19 pandemic, have no choice but to turn to emerging, niche platforms that do not offer the same kind of rates. In such a scenario, TV premieres are a good option, especially to be able to reach out to family audiences.

Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!

ABOUT THE AUTHOR
Lata Jha
"Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and audio streaming services. She loves movies and spends a lot of her free time watching them, which makes her job both fun and a bit of a challenge. Lata tries to find and write about things in the entertainment world that most people don't notice, even though a lot of people in her country are really into movies and entertainment news often just talks about the glamorous side of things. "
Catch all the Industry News, Banking News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
More Less
Published: 31 Oct 2021, 11:51 AM IST
Next Story footLogo
Recommended For You
Switch to the Mint app for fast and personalized news - Get App