The murky underbelly of rural India's creator economy9 min read 14 Feb 2022, 11:11 PM IST
Gullible social media creators who hail from remote villages of the country have to confront touts and scams
Like creators, their followers, too, come mainly from small towns and could be a target of sophisticated scams. Innocent people who follow influencers may end up losing money
BENGALURU : After he shot to fame with his videos on TikTok, Karan Patidar—a social media content creator from Palwada village in Madhya Pradesh—began to garner millions of followers online. He was soon a celebrity in his village and a role model for many other content creators in rural India.
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