The scary long pause plaguing live events10 min read . Updated: 12 Aug 2020, 03:23 PM IST
- India’s pandemic-hit live events industry is estimated to employ 10 million people. Do they have a future?
- With no other available option, all manner of bets are being placed on digital events. Over the last three months, Paytm Insider claims to have hosted over 6,000 digital events
NEW DELHI : A few weeks ago, Hitanshu Gandhi attended a live, stand-up comedy show that came with a twist. It was on Zoom and he joined in from his couch. The 37-year old marketing executive based in Gurugram fit the target profile in many ways. He did not mind attending events alone. The show featured his favourite comedian (Gursimran Khamba). He’d even been nudged via a targeted Instagram ad.
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