The three challenges facing Netflix’s expansion in India3 min read . Updated: 29 Sep 2021, 06:03 AM IST
- Although India accounts for barely 1% of Netflix’s revenues today, it is one of its earmarked outposts of future growth. As Netflix commits more investments to India, here are the three challenges it must overcome to keep adding subscribers at a brisk pace
Last week saw two developments of significance in the Indian video-streaming space. The first was Amazon Prime offering eight other video channels bundled with its own. The second was Netflix chief executive Reed Hastings visiting India and pledging that his company would continue to invest big in India and commission its first post-production facility next year.
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