TikTok ban led to ₹120 crore loss in influencer earnings in India: Report
Paid content on TikTok did not fetch as much as those on mature platforms such as YouTube and Instagram
Influencers on YouTube and Instagram earn nearly three times more when compared to those on TikTok
NEW DELHI: India's ban on Chinese app TikTok has led to loss of about ₹120 crore in annual earnings of top 100 influencers on the platform, as per a report from the Indian Institute of Human Brands (IIHB). A content creator, with a follower base in millions, could earn ₹30,000-35,000 a month, the report said.