Top stars reject direct-to digital releases
- Salman Khan has preferred the big screen route for his action drama Radhe that is now tentatively slated for an Eid 2021 release
- The mixed response to big-ticket titles shows that audiences for commercial entertainers are not to be found on digital platforms
Despite the uncertainty around the future of the cinema house business, a few top stars and makers of big-ticket films have declined offers for direct-to-digital premieres. Late last month, XB Film Creators, producers of Master, the film headlined by Tamil superstar Vijay, and distributors Seven Screen Studios, released a statement to say they would go ahead with a theatrical release despite an offer from an OTT (over-the-top) streaming service. Salman Khan has also preferred the big screen route for his action drama Radhe that is now tentatively slated for an Eid 2021 release while actor Kartik Aaryan has added a new clause to his movie agreements stating that these titles will not premiere on an OTT platform, according to a report by movie website Bollywood Hungama.
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