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Home >Industry >Media >Varun Dhawan features in Reebok's new campaign promoting Sole Fury

Sportswear brand Reebok has released a new campaign featuring its new brand ambassador Varun Dhawan. The campaign directed by one of the UK's directors, Courtney Phillips, shows Dhawan venturing beyond the expected into a world where unorthodox is the norm. The 32-year-old actor is seen waltzing his way in the brand’s new sneakers called Sole Fury, breaking everything that is routine.

The Sole Fury campaign captures the essence of Reebok's iconic vintage styles and projects them into a contemporary space, creating a true intersection of daring performance tech and legendary styles,

“This campaign for the iconic Sole Fury is a very interesting take on #spiltfromthepack and Varun has showcased it brilliantly," said Sunil Gupta, brand director, Reebok India.

The campaign will be promoted across digital and social media platforms. Priced at 9,999, Sole Fury is available in India across Reebok’s own e-commerce site shop4reebok.com, brand stores, Myntra and Flipkart.

Reebok has been on a launch spree, introducing a variety of shoe styles in the India market. The brand, which was earlier being promoted by Kangana Ranaut, also brought Bollywood actor Katrina Kaif as its new brand ambassador.

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