Viacom18’s free IPL streaming queers pitch for rivals3 min read . Updated: 03 Feb 2023, 11:33 PM IST
- The IPL will be a litmus test for how far Indians adopt connected TVs. It is also the biggest property for companies to capitalise on in terms of advertising
NEW DELHI : With Viacom18 planning to live stream the 2023 edition of Indian Premier League (IPL) free-for-all on JioCinema, rival video streaming platforms and broadcast networks are likely to face some pressure on their ad revenues, said experts.
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