Is the southern sweep of the box-office only about big budgets?3 min read . Updated: 05 Jul 2022, 12:34 AM IST
The theatrical success of southern films is leading to their greater acquisition on OTT platforms and a rise in dubbed versions and multilingual films. Like the past, it may also lead to an adoption of the ‘hit’ formula—big budgets, grand scale
North India’s first major tryst with southern cinema came only during the pandemic. Malayalam films and actor and producer Fahadh Faasil got Hindi speakers hooked in hordes; so did Jai Bhim, a Tamil drama that showed that caste and police brutality can also lend to a popular mainstream movie, and even find a pan-India audience. The Suriya starrer was the top Indian movie of 2021 on the Internet Movie Database (IMDb).
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