New Delhi: Over-the-top video streaming platforms ZEE5 and ALTBalaji that recently announced a content alliance and plans to co-produce 60 plus web originals, launched the trailer of their first two shows together- Coldd Lassi Aur Chicken Masala and Mission Over Mars (M-O-M). These co-created originals will be available on both platforms, further bolstering their content library.
Coldd Lassi aur Chicken Masala, a story of two aspiring chefs, stars television stars Rajeev Khandelwal and Divyanka Tripathi and is produced by Doris De and Suhail Zaidi of Linga Bhairavi Devi Productions. Mission Over Mars (M-O-M), meanwhile, is a fictional adaptation of real-life heroes at ISRO who worked on Mangalyaan and will feature Sakshi Tanwar, Mona Singh, Nidhi Singh, Palomi Ghosh in lead roles, along with veteran actors Ashish Vidyarthi and Mohan Joshi in prominent roles. Directed by filmmaker Pradeep Sarkar, the web-series is produced by Endemol India.
"Zee and Balaji have been collaborating for close to 25 years. With Zee's expertise in choosing the best scripts and ALTBalaji's insights into audience preferences, this is a collaboration based on mutual trust and faith in each other. Having two of the biggest homegrown OTT platforms collaborating to co-create content, we are sure to cover the A to Z(ee) of entertainment genres and cater to all preferences," Ekta Kapoor, joint managing director, Balaji Telefilms, said in a statement.
Aparna Acharekar, programming head, ZEE5 said the two new shows represent the first step taken by ZEE5 towards strengthening its association with ALTBalaji.
“We are seeing a huge uptake among youth for movies and shows that instill pride for the country, and M-O-M. will be the perfect show for them. Romantic stories told beautifully have always been a winner for Indians and that assures us that Coldd Lassi Aur Chicken Masala will be a winner. Through this association with ALTBalaji, we believe we will be able to bring a robust portfolio of engaging content to our subscribers the world-over," Acharekar said.