India's gig economy and the question of quality jobs
TN Hari 9 min read 17 Oct 2021, 10:14 PM IST
- Expecting a nascent industry to transform labour market conditions overnight is both unrealistic and unfair
- Many of today’s gig workers were self-employed even before the platforms emerged. However, their earnings have gone up because of the ease of discovery and predictable flow of business
In August this year, Zomato launched the Har Customer Hai Star ad-campaign on TV featuring Katrina Kaif and Hrithik Roshan with the obvious intention of communicating that every customer was as important as a celebrity customer.
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