Industry
These graphs reveal how Indians are splurging in festive season
Summary
- The overall demand outlook is promising, except the long shadow of K-shaped recovery from the pandemic.
Festival sales have been robust as Indians throng marketplaces and e-commerce outlets with growing abandon amid a lull in the covid pandemic. The overall demand outlook is promising, at least for now, even amid the headwinds of rising inflation, a falling rupee and portends of a global recession. However, in sectors such as automobiles and smartphones, the growth has been concentrated in premium-end products, while the demand for lower-segment items is still muted, which is an indication of the long shadow of the pandemic’s K-shaped recovery.
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