Coca Cola India steps up regionalisation efforts, launches Bengali packaging for West Bengal
Consumers in West Bengal will now be able to buy bottles of Coca Cola and Minute Maid which will be labeled in the Bengali language
The company says will extend this move with product and marketing localisation in other states
NEW DELHI : Local arm of American beverage maker Coca Cola said it is stepping up efforts to launch regional campaigns and localized packaging for its portfolio of beverage brands starting with the state of West Bengal. The move comes on the back of growing trend of localization among consumer goods companies that are mapping state specific shopping habits and rolling out products and campaigns suited to those.