Coca-Cola to list products on Grameen eStore to push rural reach1 min read 08 Jul 2020, 04:43 PM IST
The maker of Coca-Cola, Sprite and Minute Maid beverages reaches well over 3 million outlets in India
While companies have spent decades making inroads into India’s villages—that account for over 35% of total FMCG spends—last mile reach in villages can sometimes be a challenge
Beverage maker Coca-Cola on Wednesday said it has entered into a partnership with Common Services Centers, part of the Ministry of Electronics and Information Technology, to list Coca-Cola beverages, on a pilot basis, on CSC’s Grameen eStore platform that will enable last-mile reach of its brands in India’s villages.
Select your Category