Consumption in rural India hits a 7-year low3 min read . Updated: 17 Oct 2019, 11:29 PM IST
- Farm distress, stagnant incomes have eroded demand, shows Nielsen data
- Consumption in rural areas grew at 5% in terms of value in the Sep quarter, while in urban India, the growth was 8%
Rural household consumption slumped to a seven-year low in the September quarter, in a sign that the prolonged agrarian distress and near-stagnant rural incomes have eroded demand for consumer goods, market researcher Nielsen said.
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