Convenience drove sales of white goods during lockdown1 min read . Updated: 23 Nov 2020, 10:44 PM IST
Electronics retailers saw a 15-18% sales jump in the 30 days before Diwali compared to the year-ago period
Convenience was the overarching theme for the purchase of household appliances for several months, thus prompting shoppers in India to buy more front-load washing machines, food processors, microwave ovens and larger refrigerators, according to market researcher GfK, which tracked consumption of white goods between June and September.
Select your Category