Covid impact: Indians may spend more on e-commerce, even for offline categories2 min read 27 May 2020, 05:42 PM IST
India has seen a 1.3-1.7 times increase in number of online shoppers for essentials
The surge in preference for online channel is sharper in India than in many other countries like China, Brazil, Indonesia, Thailand and the Philippines
NEW DELHI: Around half of Indian consumers will increase their spending on e-commerce going ahead, even for traditionally offline categories, said a report by Facebook India and Boston Consulting Group (BCG).
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