Eyeliner out of stock? Blame TikTok
5 min read . Updated: 24 Dec 2022, 08:07 AM IST 
PremiumItems going viral on social media sites are selling out, posing new supply-chain challenges.
Sonya Dube went to buy more of one of her favorite makeup products, a Charlotte Tilbury highlighter, this summer only to find it was out of stock—again.
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