Flipkart, India’s leading e-commerce marketplace on Thursday announced that as of 1st August 2019 it has achieved a 25% reduction in single-use plastic, through various initiatives across its packaging value chain.
Flipkart also made a commitment to eliminate single use plastic in packaging and move towards a 100% recycled plastic consumption in its own supply chain by March 2021. As part of its long-term sustainability initiatives, Flipkart is working on various initiatives including the introduction of eco-friendly paper shreds, replacing poly pouches with recycled paper bags, replacing bubble wraps and airbags with carton waste shredded material and 2 Ply roll to name a few.
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Under this commitment, Flipkart has also filed for the EPR (extended producer responsibility) and is targeting 30% collection back in first year to begin with. Flipkart also committed to maximize the recycled content in single-use plastic to boost the recycling ecosystem and reduce virgin plastic consumption. These initiatives acknowledge India’s vision to phase out single-use plastic, as well as the company’s impact on the environment.
Flipkart is also actively working with the ecosystem to understand how it can best implement other initiatives to tackle plastic waste and in phase two of this engagement, will extend this effort to thousands of seller premises for orders shipped directly.
“At Flipkart, we believe that sustainable business practices not only help us preserve our environment, but make us more efficient and ensure longevity. Creating alternatives for single-use plastic packaging is one of the significant steps we have taken towards fulfilling our commitment to create a sustainable ecosystem. Our long-term vision is to eliminate the use of plastic and maximise the use of recycled and renewable materials" said Kalyan Krishnamurthy, Group CEO, Flipkart.
Additionally, the company has been actively working with various partners on long term sustainability initiatives and has a strong commitment to sustainability as reflected in its recent efforts on usage of renewable energy, focus on waste management, and numerous other initiatives happening across the Flipkart group.