FMCG firms had two good years. This one may be different
Suneera Tandon 4 min read 06 Feb 2024, 01:33 PM IST
- The market research firm said it expects the industry to grow at between 4.5% and 6.5% in calendar year 2024. At the lower end, this would translate to less than half the 9.3% growth rate achieved in 2023.
After two years of robust growth led by higher prices, India’s packaged consumer goods industry may finally catch its breath in 2024, at a time clouds are gathering over the consumption sector.
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