Food firms add regional, ethnic flavours to offerings in bid to taste growth2 min read 19 Jun 2019, 11:31 PM IST
More firms are now actively infusing regional ingredients, and experimenting with local formats as consumers find comfort in tastes that are familiar to them
The success of companies such as Paper Boat have prompted others to revisit flavours commonly consumed at home
NEW DELHI : India’s biggest food and beverage companies are increasingly adding ethnic flavours and indigenous ingredients to their packaged snacks and beverages, as consumers seek local tastes and regional palates.
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