H&M localizes India offerings for first time by launching festive collection
- The recent launch of UNIQLO in India might have spurred the Swedish retailer to come up with such a collection
- H&M has been in India for over four years now and has over 40 stores in the country with four more scheduled to open soon
New Delhi: Swedish fast-fashion retailer Hennes and Mauritz (H&M) will launch an India specific festive collection across its stores this year marking the retailer's maiden attempt to localize its offerings for the Indian market where it has scaled to 41 stores now, a top executive at the company told Mint in an interview.
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