Hershey launches chocolate bars in India, expands retail reach
Hershey also rolls out iconic drop shaped chocolates Kisses nationally
The company’s products are targeted at the premium urban consumer
Hershey India Private Ltd, the Indian subsidiary of the American confectionery maker, known for its syrups and spreads, announced the launch of chocolate bars under its flagship Hershey’s brand. With this, the company has also rolled out Hershey’s Kisses nationally. Kisses, its iconic drop shaped chocolates were launched in the South in 2018. Speaking to Mint, the company’s managing director Herjit S. Bhalla said that Hershey’s Bar is the number one molded bar in America, also available in 80 countries. “We are announcing probably our biggest play in chocolates. Up until now, we were playing in the smaller categories like spreads and syrups. But the Hershey’s brand in India has very strong equity. It’s premium and aspirational. It is that equity we are now leveraging," said Bhalla.