How self-commodification is becoming the future of e-commerce3 min read 25 Jan 2021, 08:12 PM IST
Self-commodification involves the reorganization of our personal lives and relationships on the model of market relations
Life is now, easily, a continuum: a straight line with periodic events, which now look only a little different from one another. The precarious nature of this continuum, just like life, has made our anxiety levels peak--– now the central force behind all our actions. Given this stressful backdrop, we are drawn, from time to time, into a spiral of self- introspection: an attempt to get meaning out of this continuum on repeat mode. This leads to bouts of self-indulgence: an attempt to break away from the self-perceived monotony of our lives and indulge in other pursuits.
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