HUL’s ‘Fair & Lovely’ is now ‘Glow & Lovely’
- Glow & Lovely will hit the shelves over the next few months and future innovations will deliver on this new brand
- HUL started selling Fair & Lovely in India in the 1970s, promoting it as an enabler of success and pitching the idea of ‘fair’ as ‘beautiful’
Hindustan Unilever Ltd’s best-selling Fair & Lovely skin-lightening cream has dropped the word “fair" after complaints that it promoted racial stereotyping. It will now be known as Glow & Lovely.
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