India to have 500 million online shoppers by 2030, says study
- Online retail is shifting from electronics to grocery. About 73% customers bought products from online shopping platforms in the past 12 months. The deciding factors include product quality (63%), price and product information, return and cancellation policy, and product warranty (55%)
NEW DELHI: India's Internet user base is expected to touch 900 million by 2025, up from 622 million now, which will lead to multifold growth in online shopping, as per a joint report by MMA India and media agency GroupM released on Tuesday.
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