Kirana stores won’t die, will see an afterlife5 min read 01 Mar 2019, 08:00 AM IST
Brick-and-mortar stores will thrive alongside online, and buyers will use AR/VR to pick daily needs
Firms will have to move away from the traditional distributor-led system to one with multiple partners at a hyperlocal level
A homemaker in Coimbatore who used to buy groceries from the neighbourhood store now simply orders online what she needs the night before, to be delivered at 7am. It arrives on time, just after her morning puja, every day and she pays her bill at the end of the month using her mobile wallet. The e-store that delivers her groceries customizes reminders and options, almost seeming to know what she will need before she realizes it.
Select your Category