Home >Industry >Retail >E-commerce firms begin expanded operations across all cities on Day 1 of lockdown 4.0
Several online marketplaces registered a sharp rise in orders, especially in red zones, on Monday.  (Photo: Pradeep Gaur/Mint)
Several online marketplaces registered a sharp rise in orders, especially in red zones, on Monday. (Photo: Pradeep Gaur/Mint)

E-commerce firms begin expanded operations across all cities on Day 1 of lockdown 4.0

  • Firms start delivery of non-essentials in red zones after curbs eased in Lockdown 4.0
  • Amazon India says opening up of e-commerce deliveries will give a boost to the 6 lakh retailers and MSMEs on its marketplace

BENGALURU : After nearly two months of staggered operations, e-commerce firms finally resumed deliveries of a wider selection of products in major cities on Monday, barring containment zones. The ministry of home affairs (MHA) allowed delivery of non-essentials in red zones as well, as part of the new guidelines issued for Lockdown 4.0 on Sunday.

Amazon India said opening up of e-commerce deliveries will be a boost to the 600,000 retailers and micro, small and medium enterprises (MSMEs) on its marketplace.

“... At Flipkart Group, our supply chain team continues to play a critical role in helping consumers with all their requirements, as they maintain social distancing and prefer to stay indoors. As a marketplace e-commerce player, we believe the new guidelines also give us an opportunity to boost the MSME community and help them restore their businesses faster," a Flipkart spokesperson said.

Flipkart is providing on-ground support to sellers to resume operations swiftly and make products available for consumers, the spokesperson said. The company also said it was awaiting advisories from various states.

Marketplace players such as Paytm Mall and Snapdeal saw a sharp rise in orders, especially in red zones, as many ordered goods after waiting for nearly two months.

This is in contrast to the last couple of weeks when large e-commerce firms had to focus on delivering non-essentials in smaller cities, with metros earmarked as red zones in Lockdown 3.0.

“Our merchants, offline shopkeepers, and logistics partners have all ramped up operations in tier-I metro cities and all red zones in the country. We have opened up all our pin codes and are now taking orders for non-essentials delivery. The initial response has been encouraging as most red zones are placing orders," said Srinivas Mothey, senior vice president of Paytm Mall.

“On Day 1 of the expanded operations, the orders grew rapidly and crossed 2.4 times the average of the previous 15 days by 3pm on Monday. The surge in orders started around 10pm on Sunday and has been growing every hour. Many users simply checked out their preloaded carts, which they had accumulated in the last 4-6 weeks. On an average, users bought 2-3 products at one go," said a Snapdeal spokesperson.

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