Offline retailers say sales pressure may ease due to new E-commerce FDI norms3 min read . Updated: 23 Feb 2019, 02:23 AM IST
- Offline retailers expect sales season, stretched to match up to deep discounts online, to reduce due to the new FDI norms
- Offline retailers are expected to lap up ₹10,000-12,000 crore in top line in FY20 even as e-commerce firms asses their losses
New Delhi: India’s new foreign direct investment (FDI) guidelines for e-commerce companies could bring respite to brick-and-mortar stores that have, over the years, struggled to keep up with steep discounting and promotions offered by internet retailers.
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